Startup & Founder Support

Turn the idea into a company
built to last.

Standard & Scale helps early-stage founders build the financial clarity, operating discipline, and strategic direction required to build a company that lasts — through any of three engagement paths.


Founders navigating the hard
early decisions.

Starting a company means making consequential decisions without a complete picture. We work with founders who need experienced guidance — not generic templates.

How do I set up the company correctly from the beginning?

What financial structure do I actually need right now?

How do I build a business plan I can actually execute?

What does a realistic financial model look like for my stage?

How do I coordinate attorneys, CPAs, and other specialists?

How do I set up the systems and operating cadence I need to scale?

How do I prepare the company for investors or lenders?

What priorities should I focus on in the next 90 days?


Engage through whichever path
fits where you are.

Startups and early-stage founders do not follow a single path. The right engagement depends on what the company needs now — financial infrastructure, operating and strategic support, or embedded senior leadership.

Finance & Accounting

$2,500–$3,000/mo
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For founders who need to establish the financial foundation first — clean books, a disciplined close process, accurate financial statements, and cash-flow visibility.

Common starting points
  • Post-launch company that has been operating without structured accounting
  • Founder who needs financial statements to support a financing conversation
  • Business with messy books that needs a clean foundation before scaling
  • Company with a bookkeeper but no senior financial oversight

Operations & Strategy

$3,000–$4,000/mo
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For founders who need both the financial foundation and the operating layer — dashboards, forecasting, strategic planning, and the financial leadership that supports better decisions.

Common starting points
  • Founder building a business plan and multi-year financial model
  • Company needing KPI dashboards and a management reporting cadence
  • Startup entering a new market or launching a new product line
  • Founder who needs financial judgment alongside the day-to-day operations

Scale Partner

$5,500–$7,500/mo
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For founders who are preparing to raise capital, build a board, or navigate complex decisions and need embedded senior financial leadership in the company.

Common starting points
  • Founder preparing for a seed or Series A raise
  • Company building an investor-ready data room and financial model
  • Startup with board obligations or lender reporting requirements
  • Founder navigating multi-entity structure or partnership agreements

Selective. Structured.
Aligned with the founder.

Startup engagements are selective. The right structure depends on the company's stage, founder fit, scope, level of involvement, and long-term alignment.

Most relationships begin with the free Company Readiness Assessment and an introductory conversation. Depending on the company's needs, the next step is a defined scope and monthly retainer.

Standard & Scale provides financial, strategic, and operating guidance. Legal matters are handled by qualified attorneys, and tax matters are handled by qualified CPAs or tax professionals. We help founders organize and coordinate the process.


What founders ask
before getting started.

Do you work with pre-revenue companies?

Yes, selectively. Early-stage companies are considered based on founder fit, commitment, business potential, and the support required. The engagement may begin with Finance & Accounting foundations or jump directly to strategic and operating work depending on what the company needs.

Which package is right for an early-stage founder?

It depends on the company's current state and priorities. Finance & Accounting is the right starting point when the financial foundation needs to be built. Operations & Strategy is the right choice when strategic planning, dashboards, and financial leadership are also needed. Scale Partner is for founders preparing for capital raises or board-level accountability.

Can you help us create a business plan or five-year financial model?

Yes. We help founders translate their vision into a practical business plan, financial model, strategic priorities, milestones, and a multi-year operating direction. This work is part of the Operations & Strategy engagement.

Can you help us navigate company formation?

Yes. We help founders understand the company-formation roadmap, organize priorities, prepare for professional conversations, and coordinate with qualified attorneys, CPAs, payroll providers, and other specialists.

Do you provide legal advice?

No. Standard & Scale is not a law firm. We help identify legal and governance needs, prepare for discussions, organize the process, and coordinate with qualified attorneys.

How do engagements begin?

Most relationships begin with the free Company Readiness Assessment and an introductory conversation. Depending on the company's needs and stage, the next step is a defined engagement scope and retainer.


Build the structure
your next stage requires.

Understand where your company is strong, where risk is building, and what should happen next.

Take the AssessmentSchedule an Introductory Call →